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Matt is a results-driven creative marketing professional with over 15 years of experience in advertising, government, hospitality and real estate.
Proficient in engaging and effective marketing strategies, Matt has managed multimedia, digital, print and experiential campaigns.
Skills & Expertise
- Adobe Creative Suite: Illustrator, Photoshop, InDesign, Premiere Pro
- Microsoft Office: Word, Excel, PowerPoint
- iWork: Pages, Numbers, Keynote
- Project management
- Web design
- Social media
- Web analytics
- Search engine optimization (SEO)
- Email marketing
- Copy editing
- Event planning
- Budget planning
- IT troubleshooting
Spectrum Reach | Maitland, Florida
Campaign Specialist (2021 – present)
Provide pre- and post-sale campaign support for large, complex advanced advertising accounts. Interpret customer advertising objectives into data-driven and effective ad schedules. Support the sales team to maximize multiscreen solutions for high priority advanced advertising clients. Monitor advanced advertising campaigns to ensure campaign elements are received and executed as intended. Ensure accuracy and communicate with the ad operations and product management teams in regard to optimization, resolution of any concerns around campaign implementation, technology pacing and performance. Provide post-campaign reporting and analysis to the sales team as well as serve as a cross functional liaison; owning the relationship between sales and the fulfillment, finance and operations teams.
Digital Account Coordinator (2019 – 2021)
Provided regional post-sale digital campaign management troubleshooting, analysis and coordination, supporting Account Executives and Account Planners. Monitored high-priority digital campaigns to ensure the campaign elements were received and executed as intended. Ensured accuracy and communicated with technical teams about optimization, resolving any concerns around campaign implementation, technology pacing and performance. Provided post-campaign reporting and analysis to Sales as well as served as a cross-functional liaison; owning the relationship between Sales and the fulfillment, finance and operations teams. Served as a point of escalation for local Account Coordinators and Account Executives to cross-functional departments.
Orange County Convention Center | Orlando, Florida
Multimedia Special Projects Coordinator (2016 – 2019)
Collaborated with sales, event management, marketing and strategic planning staff to ensure delivery of the Convention Center’s mission: economic development by hosting regional, national and international conventions, meetings and trade shows. Maintained website, produced digital content including copy, video and graphics, developed presentations, wrote marketing content, supported and trained internal executive/sales teams on methods and best practices, and provided marketing support to clients. Managed multiple simultaneous deadline-driven and on-going projects.
Miami-Dade County Parks | Miami, Florida
Sales and Marketing Coordinator (2010 – 2016)
Developed and executed marketing plan to generate new golf business. Promoted league, tournament and group events. Developed and maintained golf course websites, liaising with e-commerce vendors. Produced marketing collateral for programming including digital, print and video content. Established and maintained social media presence; implemented social media marketing campaigns. Provided merchandising and sales support to golf shop managers. Supervised part-time staff at five golf facilities.
Century 21 NY Metro | New York, New York
Marketing Manager (2008 – 2009)
Implemented and maintained marketing plan for residential real estate brokerage firm. Coordinated all marketing efforts, including print, digital, direct mail and event planning. Developed and maintained firm website, working with third-party vendor. Supported 125-person sales staff with pitch ideas, marketing collateral and training. Acted as immediate supervisor to marketing support personnel, including photographer, designer, and administrative aide.
Master of Science, Internet Marketing | June 2013
Full Sail University | Winter Park, Florida
Bachelor of Arts, Interdisciplinary Studies | December 2003
Minors in Communication, Digital Media and Art
University of Central Florida | Orlando, Florida